IDEAS,

BUILT RIGHT.

Building Innovation can be slow, frustrating and fragmented. Even for the best teams. Until now. 

Introducing Catalyx Canvas. The platform to create better product ideas.

INNOVATION DESERVES BETTER

The innovation process is fragmented, complicated, resource-heavy and subjective. All the data suggests that your innovations are more likely to fail than succeed.

Every brand wants breakthrough product ideas that drive growth. But the journey can be slow, fragmented, and frustrating. A swirl of decks, meetings, opinions and reversals.

Canvas ends the swirl. It unites strategy, creativity, research and validation in one transparent interface, showing your team exactly what you know, what’s missing, and giving you the tools to close the gaps, with AI-enabled creativity and consumer research discovery.

See how canvas works

FROM SWIRL TO SUCCESS

Confidence, not uncertainty

Make decisions you can stand behind. With Canvas, ideas aren’t judged on opinions or politics, they’re backed by consumer proof everyone can trust.

Momentum, not frustration

Innovation shouldn’t drag. What once took months of meetings and reworks can now be shaped, tested, and refined in days, sometimes hours.

Smart wins, not wasted spend

Budgets are precious. Every cycle with Canvas sharpens ideas, eliminates weak routes early, and improves the odds of in-market success.

Credibility, not career risk

High-profile launches don’t need to be high-stakes gambles. Canvas helps you align stakeholders, win retailer buy-in, and lead with confidence.

“This is really clear. I call this creativity by insight. It is super helpful. This is gold.”

Global Commercial Director, Nestlé

WHERE THE WORLD’S TOP BRANDS BUILD PRODUCT IDEAS

don’t just take our word for it…

75%

OF THE WORLD’S TOP 20 CPG COMPANIES CHOOSE TO PARTNER WITH US

OVER $2 BILLION

IN INCREMENTAL VALUE FOR OUR CLIENTS

90%

OF OUR CLIENTS WORK WITH US ON AN ONGOING BASIS

“This is one of the strongest pieces of work we’ve done”

– SCJohnson

BE THE FIRST TO SEE CATAYLX CANVAS IN ACTION

Ideas, Built Right, with Canvas.

NEWS & VIEWS

As seen in…

Read all articles

Create Emotional Resonance: Designing Products People Feel, Not Just Use

In CPG innovation, functionality can get you into the basket. But it’s emotional resonance that…

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Guy White Wins Gold for Best Consultant at The Consultancy Awards 2025

One trophy. Many fingerprints. Catalyx is proud to announce that our Founder and CEO, Guy…

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Catalyx Achieves ISO 20252:2019 for Predictable Innovation Success

Catalyx ISO 20252:2019 Certified: Bulletproof Evidence for Predictable Innovation Success

After a nine-month process and a week of intensive auditing, Catalyx is now officially ISO…

Read more

BOOK YOUR DEMO

Ready to build better product ideas?
Book a call and be among the first to see Canvas in action