We are thrilled to announce our recent newspaper feature! You may have seen Catalyx in The Telegraph, exploring innovation for readers of the prestigious Finance & Business Guide on October 9th, 2024. In a full-page article, our Founder and CEO, Guy White, dives deep into the incredible power of looking beyond the obvious when it comes to making innovation success predictable.
It’s no small thing to be approached to feature in one of the world’s most iconic newspapers. The Telegraph, known for its influence and reach, approached us to share our insights on consumer goods innovation. Through success stories, cautionary tales and Catalyx-own case studies, our Founder illustrated just how crucial it is to look beyond the obvious when turning creative ideas into successful products.
Guy’s article explores how brands can stop following the crowd and instead unlock the hidden potential in consumer behaviour that leads to category-defining products. This feature represents more than just a great read – it’s a testament to the expertise and impact Catalyx has made across industries. Innovation is what we do, and in our issue of The Telegraph you can find out how we approach it.
Missed the press? We’re glad to share some key highlights from Guy’s piece below…
Why Looking Beyond the Obvious is the Key to Innovation
In the article, Guy explores the chasm between corporate R&D spending highs, and innovation failure rates still hovering around 45%, and why the gap exists: the traditional innovation process itself is broken.
The piece also dives into the reason that many CPG brands fall into the trap of creating products that look and feel identical – leading to a sea of sameness and race to the bottom. But as Guy explains, true innovation isn’t about being cheaper; it’s about standing out by being better or truly different.
You can also find out how Catalyx helped a baby food brand break free from the bland, predictable category by uncovering hidden consumer needs to create an award-winning range that redefined the market. Along with this, we look at a recent in-market product win, and an infamously failed innovation in order to learn from those that came before.
Exploring how to innovate right, from the start
Finally, Guy delves into the question – how can brands innovate successfully? For us, it’s all in our consumer-centric approach developed over 12 years, showing how we help many of the world’s most successful brands move beyond what consumers say to uncover what truly drives their decisions. From there, we can make innovation success predictable.
From discovering consumer needs to optimising ideas for market success, we make the innovation process less risky, more predictable, and significantly more successful.
Want to learn more? Read the full piece or get in touch with Catalyx to discover how we can help your brand stand out.
Make your innovation’s success predictable
We’re ready to unlock your innovation’s success, and won’t settle until our work does just that.
Don’t just take our word for it; check out our new website’s Case Studies to discover how our Qual at Quant scale approach has supercharged the success of innovations across industries.
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