We are thrilled to announce that Catalyx has been named one of the GRIT Top 50 Most Innovative Suppliers in the world for 2024! This recognition from Greenbook’s Business & Innovation Report underscores our commitment to looking beyond the obvious to deliver innovative outputs for our clients in the CPG space.
Our award-winning consultancy is underpinned by our Consumer Understanding System, combining AI as a tool to unlock vast amounts of unstructured consumer data, and humans at the helm to contextualise, strategise, and turn findings into actionable insight. We deliver innovative recommendations to our clients by translating what consumers do, feel, think and want at vast scale into strategic insights that pave the way for winning products.
The GRIT Report is renowned for its in-depth exploration of industry trends and being featured among the top innovators in this field is a testament to the strides we continue to make.
This achievement is not just about Catalyx; it’s about our clients who trust us to innovate alongside them. Their success stories inspire us to raise the bar for what’s possible in the insights industry.
Why our approach continues to power innovation success
Our approach, which forms the basis of our recent whitepaper, showcases how we blend cutting-edge AI tools with strategic human expertise to drive exceptional results for our clients by unlocking the Quanitifcation of Qualitative consumer insights.
Curious about how we do it? For a deeper dive into how our AI-driven yet human-centred approach transforms insights, explore our whitepaper, Embracing AI with Humans at the Helm.
By marrying technology and human insight, we’ve been helping brands uncover opportunities and go far beyond the obvious in their innovation development, ensuring the recommendations we deliver are both relevant, profitable, and actionable. As we step into 2025, we look forward to continuing to enable our clients to create innovations that consumers can’t wait to buy.
The GRIT Report’s focus on AI’s transformative role aligns with the strides we’ve been making. As generative AI reshapes workflows across the industry, we are proud to be at the forefront, showing how AI can amplify, rather than replace, human creativity and strategic thinking.
A Snapshot of the 2024 GRIT Report
This year’s GRIT Report delivers a comprehensive look at the insights landscape, including:
• The adoption of generative AI to replace traditional work processes.
• How stakeholder collaboration drives exceptional research outcomes.
• The rise and diversification of full-service research as a leading model.
• Analytics taking centre stage with executive teams, reshaping priorities.
We are pleased to share this recognition with the leaders in our industry, and we’re excited for what lies ahead as we continue to grow!
Ready to innovate beyond the obvious?
We’re ready to unlock your innovation’s success, and won’t settle until our work does just that.
Don’t just take our word for it; check out our new website’s Case Studies to discover how our Qual at Quant scale approach has supercharged the success of innovations across industries.
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