Shaping brands
of the future
for commercial

We help brands to be smarter, not just by understanding your consumers better but by embedding the consumer into all your decision-making processes, enabling you to make more insightful decisions and unlock the most value from current and future products and communication, quicker.

Eden Springs

Understanding and improving customer
proposition enables sustained business growth.

The Challenge

Eden Springs is a B2B player in the highly fragmented water and coffee industry. With the competitive nature of the market, Eden needed to innovate its business to deliver more customer value and sustain future growth.

Our Answer

We crowdsourced collective intelligence from consumers, company and employees to obtain a new understanding of Eden’s drivers and barriers of satisfaction across five markets. Using the Catalyx Consumer Activation System™ – Clarity, we uncovered insights about Eden’s perception in the market, which led to several recommendations along the lines of product and service.

The Effect

We provided Eden with actionable 360 diagnostics on their services, customer delivery, call centres, internal systems and processes, online presence, invoicing, with recommendations across each element. This led to improvement and innovation of Eden’s product offering based on identified needs.

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