Insight discovery
Mapping your territory and understanding your consumer’s unmet needs for unlocking future growth.
Intelligent category insight discovery that tells you where to play
Get clear recommendations on where to innovate, how to engage your consumer and what trends to play in. Build your market share by identifying the greatest category opportunities to unlock your brand.
Powerful innovation territories through the discovery of unmet needs
Discover your consumer’s emotional and physical frustrations with existing products, packaging, services, and brands. Understand compensatory behaviour. Get market growth by solving unmet consumer needs and clear mapping of innovation and optimisation opportunities.
Solve real-life consumer issues to overcome barriers to purchase
Get actionable recommendations that solve the needs of your crowd. Increase your market share by identifying and removing the barriers, and enabling the drivers, to purchase.
Innovation development
A suite of behavioural led, crowdsourced capabilities proven to help you build successful innovation.
Identify fresh product and service ideas that consumers love
Learn how to turn them into product propositions that will work for your brand and unlock revenue time and time again.
Develop innovation that will win in market
Learn what works and what doesn’t through a combination of behavioural real-life reaction with sub-conscious emotion capture and recommendations for optimisation.
Iterative testing that develops winning propositions
A new way to iteratively build proven successful innovation, with agile consumer input every step of the way.
Communication development
Creating a brand and communication your consumers will see and love
Consumer validated insights enable stand out communication
Use consumer input to give creative agencies the brief they need to make stand out, impactful advertising. Use our Consumer Activation System to understand how to articulate the right messages, use the right channels and leverage the correct executional elements to make your brand and products resonate.
Concept screening and optimisation to identify winning communication
Gain a thorough understanding of consumer engagement by testing your communication routes using sentiment analysis and emotion capture. Increase market growth by rigour-testing the most compelling communication ideas and refining your proposition.
Strategic opportunities for a standout brand
Identify strategic opportunities for your brand to stand out against the competition. Increase market engagement by understanding how to play to your strengths, address negative perceptions and build a brand your crowd will love.
Go to market
Unlocking your crowd to help design, assess and refine your in-market success
End-to-end omnichannel consumer journey mapping for increased revenue
Influence your consumers’ purchase journey by mapping thousands of behavioural and recalled consumer data points. Build h4er growth by understanding the intent, behaviour and shopping mindset of your consumer.
Retail experience audits that tell you what’s working and what isn’t
Benefit from key interventions that address drivers and barriers of your consumer’s multichannel path to purchase. Increase revenue with compelling insights that capture a true consumer view of their shopping experience.
Product launch audits that optimise your consumer’s experiences
Gain a behavioural led understanding of your consumer’s path to purchase. In-store or eCommerce, maximise revenue from product launches with valuable short and long-term fixes to help build a successful brand.
