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An Innovation CEO’s View of The CPG Industry: December Edition
Sustainable Innovation: Takeaways from Plant Based World Expo 2023
Evolving Through Eras: Why Nostalgic Marketing Has Staying Power
Preparing for the Holiday Haul: Why Timing is Crucial for Seasonal Consumer Insights
An Innovation CEO’s View of the CPG Industry: November Edition
Something’s Broken in Innovation: Exploring CPG Innovation Challenges with COO Phil Norminton
Behind the Scenes: Ben Palmer Gears Up for MRMW EU Berlin
Eyes on the Horizon of the CPG Industry: Insights from Catalyx’s CEO, Guy White
From Data to Magic: Mel Nicholls Explores AI-Driven Insights and the Role of Strategy Innovation at Catalyx
7 Emotional buying motives of household care consumers
Igniting Innovation at MRMW NA: David Gray Sets the Stage
Beyond the Bottle: How a beverage retail experience can drive sales
How transparent ingredients meet consumer expectations
Your product’s use case and how to get it right
How successful beverage branding transforms bottles into beloved brands
Consumer personalisation for differentiation
Why Consumers Expect You To Innovate Continuously
Meet the needs of the fast changing consumer market
Insight Nuggets – the key insights from our menopause research
Why brands need to communicate better to empower, educate and meet the needs of women in the menopause category
Meet Mel and Tana-Maria – Catalyx strategists share their menopause research points of view
Demonstrate brand leadership in the menopause category by pushing awareness, education and empowerment
Breaking down the taboo of menopause to empower women
Catalyx named as one of Europe’s fastest growing businesses by Financial Times’ FT 1000 in 2023
Brands need to play a role to remove the taboo from menopause and perimenopause
Meet the Team – Ben Palmer, Business Development Director at Catalyx
How the emergence of AI tools will transform the way market research works in the future
Rely on what your consumers really want, not just your established brand when diving into new opportunities
Failing to communicate product usage effectively creates barriers to growth for even quality products
Research 101: When it comes to brand building and product growth, listen to the voice of the many, not just the few
Bitesize Bulletin – Building confidence in the best decisions for growth
Are we focused on the wrong things and asking the wrong questions? Andrew Reed at MRMW
Even the biggest brands need to live the lifestyle to grow within category
Unlock your humans to supercharge your recommendations for growth
How Catalyx use IHUTs to unlock growth for clients
A cost of living crisis is not the time to stop investing in innovation – part three
Discover how to drive consumer engagement in a cost of living crisis – part two
Catalyx now takes its place as one of the most innovative insight companies in the world
How to maximise your product success in a cost of living crisis – part one
How can a totally unique approach to creating a winning concept ensure your innovation success?
Why ‘do’ in online market research is key to unlocking your crowd
Business Leader Magazine interview our founder and CEO Guy White about fast-track growth, our Consumer Activation System and the future
What is localism and why is it a key trend for global brands today?
Key talking points from Qual360 Europe qualitative market research conference
Doing business in a hyperconnected world – a help or a hindrance?
How to react to changing consumer behaviours in times of crisis
MRS Impact 2022 conference – Catalyx and Swiss Re discuss mental health market research
Key talking points from Qual360 North America qualitative market research conference
Metaverse and your business – marketing revolution or evolution?
Catalyx named as one of Europe’s fastest growing businesses by Financial Times
Brands delivering durability will win loyalty of sustainable lifestyle consumers
New Year, but is it really a new you?
Are you paving the way for driving REAL VALUE from your innovation investments?
How can our award-winning product help you?
How are consumers reacting to uncertainty?
With 68% already feeling price increases, how do you avoid a price war and find growth in unpredictable times?
Are you fearful of the uncertainty of emerging from a pandemic slumber?
The power of the ‘why’ behind the ‘what’ to build your concepts
Catalyx Consumer Activation System – Quirks Best New Product Innovation Finalist!!
How our retail client overcame uncertainty by better understanding the unmet needs of their consumers
How you can better define unmet needs in the most uncertain times
Are you trying to define unmet needs in uncertain times?
Getting better decisions quicker with richer, more validated outcomes.
Catalyx voted one of the World’s Most Innovative Consumer Research Consultancies…AGAIN
How to validate product innovation through enhanced optimisation
Should you be enhancing your optimisations with greater breadth AND depth?
See how a global brand saved millions by behaviorally validating new pack designs with the Catalyx Consumer Activation System
How do you behaviorally validate your product innovations in the most real-life way possible?
How do you know your product innovation will make an impact in an ever-changing world if you don’t have behavioral validation?
Webinar: The Danger of Hoping Without Knowing the Whole Picture
Get your “7 Stages of Consumer Grief Report” here!
7 Stages of Consumer Grief: How are your consumers behaving differently?
The 7 stages of consumer grief
Webinar: Avoiding Blind Spots in Your Research: Getting a 360-Degree View of the Consumer
Beating Uncertainty: How to get a full 360° view of your consumer
History shows us the COVID recovery is a certainty. But how it’ll go, is not…
How digitally connected research helps you gain efficient marketing strategy, at speed, with less investment.
Why you don’t have to go back to the “old” ways of conducting research
Back to normal? Not for research.
Catalyx named as one of Europe’s fastest growing companies for the second year running
See how a beverage manufacturer removed uncertainty with better path-to-purchase understanding
Remove uncertainty with better path-to-purchase understanding
Killing Uncertainty: How to react quicker to online consumer behavior
How to Plan for Market Uncertainty: Real Life Examples
How to plan for uncertainty
Is No Trend The Top Trend of 2021?
There’s no future in Millennials
If you’re not planning for uncertainty, plan for redundancy
Unlock the minds of your consumers and discover your true brand equity
Consumer behaviour changes fast. So don’t miss your next golden opportunity
Did you know that 50% of product launches fail? Here’s how to use consumer-centric research to improve the odds
Co-create your research project live, in minutes, with Catalyx
Catalyx Nominated for Five Awards!
How can you develop a truly consumer-centric Direct-to-Consumer offer?
Why this is a better way to develop, optimise, iterate and test your pack design
Why you don’t need that 6-figure segmentation
Are Brands Sleepwalking into Recession?
“I just had to buy it!” A consumer-centric way to understand impulse purchases post COVID
Fast, Quality & Cost-Effective Consumer-Centric Insights
How to get a clear measure of conversion, at shelf, before you even launch
It’s Time to Evolve Away from Focus Groups & 1-2-1’s
WATCH: Avoid Blind-Spots in Your Research
Do you need to know more about Chinese consumers?
Catalyx voted one of the Worlds Most Innovative Consumer Research Consultancies
The Queue: The Fastest Growing Space for Brands
It’s not qual or quant. It’s Think, Feel, Do & Want
Beat your competition with consumer-centric concept development
Improve your online retail conversion rates with the Catalyx Consumer Activation System
How to emerge from COVID-19 as a winning brand
How to optimise & evaluate new concepts in less than a month
The right message at the wrong time, is the wrong message
What happens after COVID-19? Putting the consumer at the heart of “new normal”
How to talk to consumers during COVID-19
Insight to Innovation to Idea to Concept to Sales
COVID-19 Voice of the Consumer Series: Working From Home
Coronavirus Voice of the Consumer Part 5: Balancing mental, physical and economic health
Activating consumers in the “new normal”
Coronavirus Voice of the Consumer Part 4: Emotions are taking their toll
Getting into consumer homes in the time of COVID-19
Coronavirus Voice of the Consumer Part 3: What a difference a week makes
The Catalyx Consumer Activation System Difference
Coronavirus Voice of the Consumer Part 2: What do consumers in the UK and Italy Feel?
Introducing the Catalyx Consumer Activation System™
FT 1000: Catalyx named as one of Europe’s fastest growing companies
Brand Building or Sales Activation? What about both?
4 challenges of DIY research and how to solve them
Coronavirus Voice of the Consumer Part 1: Understanding the consumer impact of Coronavirus
How to build your “Total Customer” view
How to avoid research blindspots
Your brand has consumer centricity, but does your research?
How to become a winning brand by combining your research projects
2020: The Year of Consumer Centric Marketing
How to create packaging that works at every touchpoint
Stick or Twist? And how to choose?
Build your data confidence
Mastering omnichannel path to purchase
A Creative, A Developer and A Marketer Walk Into a Room…
How Inclusive Is Your Research?
How to be culturally relevant in every market
How behavioural are your go-to-market strategies?
Do you want bigger market research budgets?
When (and how) to use consumer-centric research to increase profit
Get 100’s of Winning Ideas with Consumer-Centric Co-Creation
So what’s new at Catalyx? Actually quite a lot!
3 Consumer-Conundrums Solved with Consumer-Centric Insights
BREAKING NEWS: MILLENNIAL GETS MARRIED, STARTS FAMILY
Avoid Brand Fatigue With Consumer-Centric Research
The Cherry On Top: Why Technology Needs Humans
Be more consumer-centric. Increase profit.
Catalyx Appoints Fiona McBride as Strategy & Innovation Director
MRMW EU 2019: 4 research challenges and how you can overcome them
Measure brand equity in the words of your consumers
Capture behaviour in-store, at home, or just out and about
Smarter Engagement. Better business results
Dispelling Consumer Myths With True Consumer Behaviour
Discover the most effective consumer shopping journey
Catalyx Launches eCommCROWD
We went to IIeX so you didn’t have to… 5 things that are happening in the industry right now…
Podcast: What consumers really really want
Not all online communities are born equal
Catalyx launches update for their PulseCheck tool
Competitive Edge via CROWD-Based Insights? A Must for Marketing Professionals
Can you match the speed of DIY research with the quality of full service research? PulseCheck gives you the best of both worlds
5 Signs You Need Consumer-Centric Research to Improve Your Marketing Strategy
Are you embracing co-creation to enhance the speed and scope of your innovation?
How to turn insights into innovation
Follow the CROWD, the future belongs to it!
The ultimate guide to interacting with Millenials (part 2)
The ultimate guide to interacting with Millenials (part 1)
How to avoid brand fatigue
How Behavioural Science is Unlocking Human Insights
Sugar tax-ing for consumers?
The Robots are Coming! Is AI the Future of Market Research?
Young women hate being reminded by brands they are single on Valentine’s Day