Validation & Improvement: Hugo Boss

The Challenge

To turn a long list of concepts into an even more appealing shortlist.

Our Answer

We used the Catalyx Consumer Activation System™to build a 2 week study of their target audience in Germany. In week 1 we tested their concepts and recommended improvements, which they implemented across the weekend so we could retest improved concepts in week 2.


Clear recommendation for concept to move forward with including how to improve further plus a range of more general U&A insights.