For 20 years Fiona has been helping clients to make better decisions through innovation and brand strategy insights, consulting, and marketing mix analytics. A process improvement specialist, she leads the teams responsible for the delivery of research projects and for ensuring clients receive the highest level of strategic insights and recommendations. Fiona is a problem solver; an attribute that drives her work. Whether solving client objectives, resolving fieldwork issues, co-creating new processes, or conceiving a strategic plan for Catalyx’s future direction, she loves working out the goal, and how to get there.

Fiona McBride

For 20 years Fiona has been helping clients to make better decisions through innovation and brand strategy insights, consulting, and marketing mix analytics. A process improvement specialist, she leads the teams responsible for the delivery of research projects and for ensuring clients receive the highest level of strategic insights and recommendations. Fiona is a problem solver; an attribute that drives her work. Whether solving client objectives, resolving fieldwork issues, co-creating new processes, or conceiving a strategic plan for Catalyx’s future direction, she loves working out the goal, and how to get there.

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