Andrew has 20 years’ experience as a consumer analytics expert. He has been passionate about understanding consumers throughout his career and across a wide range of topics, from media to the arts and sport. Andrew thrives on finding the meaning behind people’s actions, believing there is almost always something else to learn. ‘The team, the team, the team…’ is a mantra derived from his university football career and one he still applies to his working environment. He believes by supporting one another, everyone is almost always more likely to come out ahead.

Andrew Reed

Andrew has 20 years’ experience as a consumer analytics expert. He has been passionate about understanding consumers throughout his career and across a wide range of topics, from media to the arts and sport. Andrew thrives on finding the meaning behind people’s actions, believing there is almost always something else to learn. ‘The team, the team, the team…’ is a mantra derived from his university football career and one he still applies to his working environment. He believes by supporting one another, everyone is almost always more likely to come out ahead.

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