Andy Cestaro
Strategy Director
Andy has 25 years’ experience working closely with clients to build stronger brands across the marketing mix. He has a deep understanding of brand positioning and equity development, building and prioritising the innovation pipeline, optimising communication, packaging & pricing, and understanding consumers. Andy is naturally curious and thrives on solving new problems. He also enjoys working out what causes people’s behaviour and choices, gaining insight to create the best environment for teams, projects, clients, and individuals to succeed.
Claire Smyth
Head of Product Development
Claire is a strategic marketeer, working on large scale growth projects for clients such as Diageo and Unilever, combing insight with key strategic expertise to drive growth and brand impact. She is commercially strategic, innovative, and future-focused and applies her skills to the product development of Catalyx’s Consumer Activation System. Claire puts human connection and compassion at the heart of everything she does, motivating her team to be their best unique selves. Together, they aim to innovate and create impact that will improve people’s lives for the better.
Guy White
Founder and Managing Director
Guy founded Catalyx in 2012. Since then, he’s developed the business into a global and multi-awarding winning consultancy, instrumental in delivering positive change for clients such as P&G, Nestle, Unilever, Mars, Kraft Heinz, GSK and many more. A marketer and insights professional at the top of his game, Guy is a crowdsourcing authority and expert on crowd-led innovation, recently being awarded a Quirks’s Marketing Research Excellence award for Innovation and New Product Development for Catalyx’s Consumer Activation System. He is both analytical and strategically creative and believes the obvious solutions are rarely the right ones.
Jenny Kieras
Global Head of Key Accounts
Jenny has over 15 years’ experience building and leading multi-functional commercial teams, and is especially enthusiastic about building long-term relationships and exceeding expectations across all elements of the customer journey. Jenny is also experienced in fast-growth, award-winning research models, and thrives on building cultures that motivate teams to lean into collaborative problem solving, innovation and empowered decision-making for both themselves and their clients
Kate McEnery Evans
Strategy Director
Kate has 18 years’ experience as a strategic insight expert, supporting clients across sectors to understand the behaviour and motivation behind decision-making, and identifying the commercial implications for brands. She leads the Global Strategy team, pioneering quality research and ensuring the delivery of compelling strategic insight; empowering clients to make positive change and support growth. Kate loves travelling and meeting new people, her career in part driven by understanding what influences people’s behaviour and attitudes and exploring who they are in the context of where they live and how they interact.
Shazia Ginai
Chief Growth Officer
Shazia Ginai is a creative and curious insight and marketing professional with a passion for people and leading insight to action. She has a track record of successfully building and leading insight capability and embedding this into organisations to drive action across multiple markets and functions. Prior to working at Catalyx, she worked across the luxury fragrance and skin care brands at P&G after which she created and led the global insight function at ghd. Most recently Shazia was the CEO of Neuro-Insight in the UK, managing the growth of the business and overseeing projects across a range of media and brands. Shazia has a passion for truly actionable insights and empathetic leadership and is a strong advocate for equality and inclusion. Shazia Board Chair for CORe (Colour of research), on the advisory board for WIRe (Women in research) and a member of the Market research society D&I Council. She also has a passion for driving awareness and research into menstrual health, actively volunteering for Endometriosis UK
Vicki O’Sullivan
Head of People
Vicki is a CIPD qualified HR professional with over 15 years’ experience. Her career has predominantly been in the market research industry, supporting SMEs through growth and acquisition. She is passionate about people development and creating a culture that embraces and enhances productivity and engagement. Vicki’s values are centred around kindness and happiness, believing empathy is vital for positive human interaction. She embodies these values at work to help inspire and engage the Catalyx team. Vicki has an optimistic mindset and looks for positive outcomes in every situation.
