Going “back to normal” may not fully apply to market research. Where brands used to carry out plenty of face to face research, the industry has been met with shrinking budgets and a pandemic that prevented it from happening.
In the last 12 months, many brands have moved towards digitally connected research, where they’ve found it gives them exactly what they need to make better strategic decisions, at speed, with less investment.
A digitally connected approach with Catalyx Consumer Activation System can give you:
- A huge number of respondents to meet multiple objectives by engaging them in a range of specifically designed activities to allow the capture of system 1 response, uploading of image representations or journals detailing product interactions
- Confidence your research is both “Democratic” by capturing what individuals THINK, FEEL, DO & WANT and validated by taking your findings to the masses, all in one place
- A faster route to strategic decision making, for example going from concept screening to validation to ecommerce test to decision in a matter of weeks
- Live Chat with 10-20 of your consumers to deep dive ‘in the moment’ into their response and reactions to your category, product or innovation.
If you would like to know more about how you can harness the benefits of digitally-connected research now and in the future please click below to learn more.