If you test elements of your concept through quantitative algorithms you get the ‘what’ to build your ideal concept from highest ranked elements.
But you don’t understand the importance of the why for your audience, and how that impacts your combination to build the most optimal concept. The 'why' is its purpose, its reason for being. You need this to confidently know you have the best combination that will create impact, and to give you the foundation to turn the concept into a relevant product in market.
To overcome this challenge, you could iteratively build your optimal concept in two weeks accounting for the four key perspectives:
- Get a statistical steer from quant methods to understand what consumers prefer most
- Deep dive into the drivers and barriers to learn how to give your concept more grounding
- Capture the emotional understanding behind the preference scores
- Get rich verbatim on what consumers want, and why.
You can do all this, in one place, and transform the data into key insights and business building recommendations via the Catalyx Consumer Activation System.
If you would like to know more about how you can utilise the power of this system, please get in contact.