We’ve been talking a lot about how now is the time to really get a better understanding of your consumers’ online path-to-purchase, given that more of them are now shopping online.
Our client, a global soft drink manufacturer, wanted to identify opportunities and strategies that would positively influence online purchase of their beverages. To gain an insight into their consumers’ online grocery shopping behaviours we used the Catalyx Consumer Activation System to:
- Uncover the benefits of online vs offline shopping by asking consumers to share what they THINK is great and not great about online shopping
- Identify what influenced their purchases via a combination of polls and text before, during and after shopping to understand what they WANT from online retail
- Learn how consumers FEEL about influencing factors around their online shop, including ads, emails, delivery options and much more
- Show how they shopped online via screen recordings and polls designed to capture what consumers DO during a typical shop
We conducted this study across 8 major online grocers, identifying 4 key online shopper personas, each with detailed path-to-purchase insight covering what they THINK, FEEL, DO & WANT. We then transformed this insight into strategic opportunities and recommendations for the brand to implement and remove uncertainty.
The only place you can do all this in one place and transform insight into strategic, brand building recommendations is with the Catalyx Consumer Activation System
If you would like to know more about how you can better understand your consumer path-to-purchase at this time when it is more important than ever to do so, please click below