Wherever you are and whoever your consumers are, the shift to online purchasing has exploded. And there’s no evidence to suggest it will recede significantly in the short or long term either.
The burgeoning fortunes of Amazon over the last 12 months are testament to how buying online has finally taken its place as the preferred method of shopping.
Which means online path-to-purchase has never been more important than it is today. And whilst the consumer has accelerated towards making that final move online, the ability to research beyond what they DO is limited.
Which isn't that useful. Because isn’t what consumers DO, defined by what they THINK, FEEL & WANT?
Capturing a holistic, 360 degree view of your consumers path-to-purchase with zero blind spots allows you to embed your consumer into the heart of your research, so you can react quicker to change.
If you would like to know more about how we can help you understand your consumers online path-to-purchase so you can react faster to change, please click below to find out more.