Last week we challenged the industry standard choice of optimising by either focussing on breadth or depth, but not both.
However, with the Catalyx Consumer Activation System you can do both, via a blended approach.
You can have the breadth of a quantifiable validated representation of your audience, and strategic recommendations to optimise, supported by synthesised analysis of qual at quant scale for the depth.
This gives you the confidence to make faster and better business decisions about how to get to the most optimal innovation or communication to meet your consumer needs and engage them accordingly
You can get:
- A true blended optimisation approach that provides greater breadth and depth than other market solutions by giving a 360 degree view at scale
- Statistically validated outcomes of qual and quant to get to your business answers with increased confidence for easier sales
- Smart analysis applied to qual at quant scale to get the depth of rich qual with greater numbers for breadth, combined with inferential statistics
If you would like to know more about how you can use the Catalyx Consumer Activation System to enhance your optimization of product innovations, please click here to learn more.