If 55% of consumers prefer to buy direct from brands, how can you capitalise on this growing trend and build consumer-centric Direct to Consumer (D2C) offerings that will hit the mark, first time?
The answer is putting the consumer at the heart of your D2C development. And you can do this by:
- Identifying the territories that hold the most potential with your audience via activities designed to capture what they THINK about a brand or category
- Learning how your consumers FEEL by asking them to describe things in their own words, using their own imaginations to build a deeper understanding of what will work
- Understand what they WANT by learning how they would make each element of your offer better to create an truly powerful, and consumer-centric, D2C offering
- See what they DO by behaviourally capturing how they shop online and map their online journey on your D2C site
The best place to capture all this information, and translate in into better solutions that build better brands is with the Catalyx Consumer Activation System. This includes our very own replica D2C site builder, where you can behaviourally test your new D2C site and optimise it directly with consumers before you launch.
If you would like to know how we are helping brands just like yours launch and improve their D2C offerings to make the most of this future trend please click here to learn more.