If you've been following us recently you would have seen our Coronavirus Voice of the Consumer tracking we completed as the virus spread across the US, UK, and Italy.
Since the virus has taken hold, we've shifted focus towards how people are now dealing with the "new normal" using our unique Consumer Activation System to create a dedicated COVID-19 Voice of the Consumer Community.
We'll be providing fresh insights from this crowd of consumers as they tell us what they THINK, FEEL, WANT and DO during these unique times, and what brands could be doing to react.
This week, we've been asking what it's been like for consumers working from home. They told us:
- Getting and remaining comfortable is key, in whichever room is now their work place (and they vary!)
- But with the kids around, crowded homes make this very difficult
- It's the smaller things that now matter. For example, scented candles & music are often used to create the right environment for work and relaxation
- Scheduling and routine are helping people get through the day, especially when it comes to childcare and keeping the household running
Brands of all types could support these behaviours by communicating usage occasions to help consumers create better environments and routines. In addition, helpful advice or tools such as online planners to ensure the household chores are not left behind could be well received, and any advice around childcare would certainly be appreciated.
If you would like to know more about how you can discover fresh insights about your consumers in the new normal, then please email us or click below.