Consumer behaviour has changed faster than ever before in 2020, and our previous understanding of even the most familiar categories has been challenged to the core.
Which is why the way you identify your next marketing opportunity or innovation space may need to follow suit, because fast changing behaviours need to be captured equally fast, with the consumer at the heart.
You may need to re-discover your existing category, discover a new category and uncover new or evolved unmet needs. And once you've collected your new insights, you'll then need to validate them. You could:
- See what consumers DO by capturing photos of their product usage & behaviour and what they FEEL via a system-1 approach to capture their unaided reactions
- Hear what they THINK by asking them to list their "Jobs to be Done" and compensatory behaviours and what they WANT by asking them to build their own perfect solutions
- Validate your learning by measuring what they THINK about your evolved communications and how they FEEL towards your new or existing stimuli
The only way you can combine all this in one place to capture what your consumers THINK, FEEL, DO & WANT and turn that insight into brand building recommendations is with the Catalyx Consumer Activation System.
If you would like to know more about how it can help you gain fast, consumer-centric insight to help you rediscover your existing category or explore new categories, please click here to learn more.