We’re excited to announce the Catalyx Consumer Activation System is a finalist in the Quirks Marketing Research and Insight Excellence Awards in the Category of “Best New Product/Service Innovation" to disrupt the Market Research Industry.
We are delighted the industry has recognised the importance of our Consumer Activation System solving for an increasingly dominant tension: as brands, you often have a choice of qualitative depth or quantitative robustness but rarely the integration of both in one place, providing speed to insight rather than speed to data.
An increasing use of DIY platforms can offer speed to data, but it can create enormous heavy lifting to turn data into actionable insights. And forcing you to daisy chain multiple solutions and sources together. While a traditional agency can do the heavy lifting for you, but with long lead times and high costs, and can result in the consumer not being truly integrated into the fast-moving decision-making process.
The Consumer Activation System solves for this need, and our award entry was recognised as a finalist for how we’ve successfully integrated our approach into client’s businesses such as Henkel and GSK to increase agility to make quicker and smarter decisions with their consumer at the heart.
Do you want speed to insight with the actionable guidance of complete consumer clarity?
The Marketing Research and Insight Excellence Awards, powered by Quirk’s Media, recognize the researchers, suppliers and products and services that are adding value and impact to marketing research. Finalists are selected by a panel of judges made up of a combination of end-client researchers, supplier partners and Quirk’s editorial staff.
The award winners will be announced at The Marketing Research and Insight Excellence Awards Virtual Ceremony on November 9, 2021. Please visit quirksawards.com for more details.
Quirk’s Marketing Research Media produces a print and digital magazine, e-newsletters, events, industry awards, webinars and the most comprehensive website – all of which is devoted entirely to professionals responsible for conducting, coordinating and purchasing marketing research products and services. Designed to promote the understanding, use and value of marketing research, Quirk’s free resources include original articles on research techniques, case studies, news, survey findings, global listings for conferences and jobs, LinkedIn groups, webinars and the most complete and up-to-date directories of market research product and service companies. To get your own free access visit www.quirks.com.