As you may have seen, Forbes recently released a list of who they consider to be 100 of the most Consumer-Centric companies.
And whilst the consumer benefits of such an approach are obvious, according to Deloitte the business benefits are also clear, with consumer centric companies making, on average, 60% more profit than other companies.
But, you might agree that even if you work at the most consumer centric company, it is hard to have full confidence that your new product or advertising will have consumers reaching for their wallet.
So consider what you are working on right now. Would you like to make sure what you are doing is as exciting for your consumer as it is for you? What could be done do to give you the confidence your consumers will actually buy?
- Perhaps you could capture 100s of videos about how they use your product (or your competitors) so you can see how to create something that they prefer?
- Or maybe hear 100s of raw consumer ideas overnight to kick start your creative brief?
- Or simply visit a consumers house on the other side of the world without leaving your desk to make sure you have the full cultural context in mind?
We’d love to chat about how we can help your brand get on the next Forbes Consumer-Centric companies list…. And unlock 60% more profit in the process.
Click on the button below to contact us and we will respond with some suggested times to connect!