Insight Nuggets – the key insights from our menopause research
Clearly the topic of menopause is a hugely complex issue, but every Catalyx report transforms deep dive crowdsourced qualitative and quantitative information into easily understandable and impactful figures and visualisations – giving you the insights you need to lead change and grow your brand. Read on for examples of this, all based on key insights from our latest menopause research.
65% women don’t recognise their own menopause symptoms, which leads to them putting off managing the issue.
Those managing symptoms do so in three ways – 42% through medication (mostly OTC), 20% through physical wellness and 16% through mindfulness.
Women are suffering from emotional symptoms as much as experiencing physical ones.
Clearly, perimenopause is a hugely emotional space…
There are three opportunity areas that need addressing.