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Meet the Team – Ben Palmer, Business Development Director at Catalyx

Having recently joined the team at Catalyx as Business Development Director, London-based Ben Palmer shares his joy at problem solving through market research and helping brands to grow.


Tell us a little bit about yourself, Ben…

I live in London with my lovely wife. I have always been in business development in one form or another, with the biggest stint being in Kuala Lumpur, Malaysia, working within a financial role before moving into market research with Kantar Worldpanel.

One of the highlights of my career so far have been the people I get to work with, the ones that push me to be better every day. The ones who are your ally on the hard days and your biggest microphone on your great days.

It always amazes me how much you can learn from the people around you when you have an atmosphere dedicated to becoming better.

This is what really excites me about Catalyx; the people here are so passionate and talented and I cannot wait to see what this team can grow into.

What are your proudest career success stories to date?

Starting from nothing in Malaysia! All I had was a phone, with no relevant contacts, and a laptop – and yet I turned that experience into a fantastic four years of my life. It forced me to really dial in to the skills you need to be successful as well as the kind of person I wanted to be.

Why did you decide to join Catalyx?

Everything about the way Catalyx do things – and the plans we have moving forward excites me. It makes me want to be better and that is a great thing to have in your career.

And how have you settled in?

The team have been great and made me feel so welcome. They have always been on hand for every question (and there have been a lot!) with a smile and an answer.

What are you particularly excited to get involved with?

When you make an appointment to see a doctor you want two things: a diagnosis and a route to becoming healthy again. Not just the prescription

This is what excites me about Catalyx. Everything is geared towards diagnosing the situation and discovering what the right actions for brands are to become healthy again.

What makes you so excited about working in the industry generally?

When we are the missing piece to the next stage of growth. We have access to so much information and, when you deliver a project and watch the other side of the table instantly get excited because we have provided an answer they were reaching for but couldn’t reach, it is an amazing feeling.

Away from work, how do you relax?

You will often find me making an excuse to go for a walk, not necessarily for the exercise (although that is an added bonus) but for the chance to spend an hour with an audiobook or podcast.

Alternatively, you will find me on the golf course going through all of life’s emotions while being dictated to by a tiny 1.7 inch ball!

Finally, what are you most looking forward to at Catalyx in 2023?

I am really excited to be part of this team and by the mindset of growth, both for ourselves and for the brands we work with. It can be uncomfortable sometimes but from that you can learn so much. It will be great to see what the improved version of both myself and the team looks like at the end of the year.

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