Research 101: When it comes to brand building and product growth, listen to the voice of the many, not just the few
Over the many years of experience we’ve had in the industry, we know that the only way to capture valid data about a product or brand is by listening to the voice of the many, not just the few.
At Catalyx, we stand by the power of crowdsourcing, drawing from a huge richness of consumer response at scale, understanding patterns from qual and quant, and putting the consumer voice at the heart of a brand.
To achieve this type of validity for our clients, we’ve designed a robust mixed method systemised growth model – 1000s of data points (including images, videos, verbatims) gathered from a crowd – capturing consumer human reality through a combined behavioural, emotional, critical opinion, and projective desire methodological approach.
By amassing true consumer insight – and bringing your crowd into your innovation and communication development, and maximising your in-market product success – we’re able to generate actionable recommendations that inform critical decisions for consumers.
Want to know what this looks like in practice? Here’s a deep dive into some of our crowdsourcing approaches that will make your recommendations for growth credible:
#1
In-market scorecard for optimisation identification
#2
5P recommendation framework for the short and long term
3
Behavioural imagery that WOWs – watching behaviour as it actually happens – getting people to capture what they do in the moment.
#4
Consumer testing videos – showing reactions before and after product usage (click on the image below to view an example)
#5
Transforming your consumer verbatims into meaningful insights. Bringing the consumer to the heart of your business in powerful ways.
For consumer insight exactly how you want it and demonstrations of our laser-focused reporting and award-winning Consumer Activation System, let’s talk – contact our team today.
Further reading
Bitesize Bulletin – Building confidence in the best decisions for growth
Even the biggest brands need to live the lifestyle to grow within category