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Key talking points from Qual360 North America qualitative market research conference

The only global conference series dedicated to qualitative market research, Catalyx attended and presented at MRMW’s Qual360 North America in Washington DC last week.

As one of the fastest emerging disruptors in the insight industry, our talk focussed on:

• How fast data isn’t necessarily accurate data.
• How cheap data isn’t necessarily cost-effective data.
• Cost-effective research, not cheap research, adds value.

Complete, Consumer, Clarity is the fundamental mission here at Catalyx, and we were delighted how our message was received at Qual360 North America. In fact, if you would like to work with our talented team of brand strategists on your next project, you can contact us here.

It wasn’t just about Catalyx, however, and we also heard fascinating points of view from a number of exciting international brands.

Here we share a few of our key takeaways from the conference:

For consumer insight exactly how you want it, contact the Catalyx team here.

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