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How our retail client overcame uncertainty by better understanding the unmet needs of their consumers

Over the last few weeks we’ve been talking about how the varied global chaos of COVID is causing continued global uncertainty for brands, and in particular the impact on your audience needs.

To unpick the complex task of understanding what change has occurred, to whom, to what extent and the impact, positive or negative, that it might make on your brand, sector or category you could activate your target audience and better understand more of what they THINK, FEEL, DO and WANT.

Like when we helped our retail client better understand the unmet needs of their consumers to introduce and improve a new service concept by:

You can do all this, in one place, and transform the data into key insights and business building recommendations via the Catalyx Consumer Activation System.

If you would like to know more about how you can utilise the power of this system, please click below

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