How our retail client overcame uncertainty by better understanding the unmet needs of their consumers
Over the last few weeks we’ve been talking about how the varied global chaos of COVID is causing continued global uncertainty for brands, and in particular the impact on your audience needs.
To unpick the complex task of understanding what change has occurred, to whom, to what extent and the impact, positive or negative, that it might make on your brand, sector or category you could activate your target audience and better understand more of what they THINK, FEEL, DO and WANT.
Like when we helped our retail client better understand the unmet needs of their consumers to introduce and improve a new service concept by:
- Uncovering consumer behaviour around existing competitor offerings and how this behaviour has changed during COVID, and identified what new need states exist as a result
- Compared these new need states with the concept offering to “co-create” and optimise to ensure market success upon launch
- Proved the new concept would be of interest and why, to identify the best target audience before drilling down even further to identify the best trial audience for the new concept
- Co-created how to best communicate the new concept once live by asking the respondents to “improve” the advertising so it resonated better with them
You can do all this, in one place, and transform the data into key insights and business building recommendations via the Catalyx Consumer Activation System.
If you would like to know more about how you can utilise the power of this system, please click below