How you can better define unmet needs in the most uncertain times
Last week we discussed how the chaos of COVID, and how different countries are dealing with it, is causing continued global uncertainty for brands.
Understanding what change has occurred, to whom, to what extent and the impact, positive or negative, that it might make on your brand, sector or category is a complex task.
But what if you could activate your target audience and better understand more of what they THINK, FEEL, DO and WANT?
By utilizing the power of the Catalyx Consumer Activation System you could:
- Understand current consumer buying behaviour across different need states via a mix of long form, choice questions and behavioral capture missions related to shopping behaviour and behavioural changes since COVID
- Explore the value equation of different product / service types by capturing initial reactions to new innovation ideas
- Capture how you can evolve new concepts to optimise them by learning how consumers would use a new product and where improvements need to be made to meet unmet needs
- Learn how COVID has and continues to impact all of the above in each individual market allowing you to optimise in a way the consumer needs.
If you would like to know more about how you can do all this, in one place, and have the data transformed in to key insights and business building recommendations, please click below