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Getting better decisions quicker with richer, more validated outcomes.

We’ve been focussing recently on how our clients are able to utilize our enhanced optimization approach to get breadth and depth for richer validated outcomes and recommendations.

It’s a truly powerful blended approach that gives:

decision making for validated outcomes

Like with our global haircare client, when they tested 4 new product concepts to identify the winning option. We were able to work with 100 respondents for a rigorously validated mixed method approach to provide them with:

This approach gave our client both a statistical analysis on what is and isn’t working. Additionally, an understanding the why and what to optimise from the open ends, with smarter analytical outcomes.

Innovating for validated outcomes

And also with our global beverage client. When they wanted to test and optimize 4 new packaging and communication routes we were able to:

If you would like to learn more about how enhanced optimisation can give you richer validated outcomes and recommendations, please click below.

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