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How to validate product innovation through enhanced optimisation

Last week we challenged the industry standard choice of optimising by either focussing on breadth or depth, but not both. 

However, with the Catalyx Consumer Activation System you can do both, via a blended approach. 

You can have the breadth of a quantifiable validated representation of your audience, and strategic recommendations to optimise, supported by synthesised analysis of qual at quant scale for the depth. 

This gives you the confidence to make faster and better business decisions about how to get to the most optimal innovation or communication to meet your consumer needs and engage them accordingly

You can get:

If you would like to know more about how you can use the Catalyx Consumer Activation System to enhance your optimization of product innovations, please click here to learn more.

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