News and views

See how a global brand saved millions by behaviorally validating new pack designs with the Catalyx Consumer Activation System

Over the last few weeks we’ve been talking about how the Catalyx Consumer Activation System can be used to test new product innovations in a real-life way before they actually hit the shelves.

It allows brands to capture what consumers actually DO to support their claims. In other words, to discover the real-life “WHAT” and “WHY” both at the same time. 

Like when one of our global FMCG clients wanted to determine which new pack design would be the most promising to use.

By using the Catalyx Activation System they were able to:

Overall this project allowed the client to gain a 360 degree view of their consumers behavior when it came to shopping the new products, and helped them avoid a misstep from high investment in changing the pack as it was. 

The insight gained through this approach then allowed Catalyx to make strategic improvements to the new packs, so that when they were retested, they outperformed the existing pack and the client could move forward with their pack innovation in the confidence it had been validated by their target consumer. 

If you would like to know more about how you can behaviorally validate your product innovations, please click below

Back to more
news & views