How digitally connected research helps you gain efficient marketing strategy, at speed, with less investment.
In the last 12 months, many brands have moved towards digitally connected research in the name of efficient marketing strategy. It gives them exactly what they need to make better strategic decisions, at speed, with less investment.
Unlock an efficient marketing strategy
Our client, a leading global food manufacturer, wanted to create a global brand it meant they needed global insights at scale.
We accessed thousands of their consumers and food operators across 6 countries to conduct deep dive insight into both the retail and foodservice channels to learn what consumers and restaurant buyers THOUGHT. Brand & product associations were captured for consumers and the restaurant industry, to understand how the brand could show up globally in a united message, with locally relevant activations. We then validated the brand ideas that were developed from the insight discovery. Finally, we identified the most potential for the new global brand communications.
Digitally connected research methods also mean you can capture end-to-end insights when developing and testing new innovations. What you put into the market will meet consumer needs provide your business with confidence and proof it will work.
Another global food manufacturer client wanted to test two new innovation concepts to decide which would be the most commercially viable.
We ran two different ads on social media to feed consumers into the study. These asked them to shop for the new products on a fully mocked up ecommerce site, complete with category choices and competitor products to give a real-life shopping experience to see what they DID.
We surveyed them to learn more about what they FELT and WANTED from new offerings. Following this, we sent them a test product to capture how they consumed the relevant concept at home.
If you would like to know more about how Catalyx can help, talk to us today. Harness the benefits of digitally-connected research now and in the future please click below to learn more.
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