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Back to normal? Not for research.

Market research budgets were declining before COVID. Since then they’ve declined even faster. This decline saw some bounce back as lockdowns were eased in 2020, but the return of national lockdowns in many markets, and a general downward trend in budgets, means researchers will continue to have to find value and efficiency for the foreseeable future. 

And with the cost of more traditional approaches growing, and practical implications remaining (for example travel) the future of research looks to belong more to digitally connected methods than ever before.

There’s a few key reasons why these approaches were becoming more popular before COVID, and why they will continue to be popular after it (hopefully) recedes:

If you would like to know more about how you can keep getting the benefits of digitally-connected research, click below to learn more.

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