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See how a beverage manufacturer removed uncertainty with better path-to-purchase understanding

We’ve been talking a lot about how now is the time to really get a better understanding of your consumers’ online path-to-purchase, given that more of them are now shopping online. 

Our client, a global soft drink manufacturer,  wanted to identify opportunities and strategies that would positively influence online purchase of their beverages. To gain an insight into their consumers’ online grocery shopping behaviours we used the Catalyx Consumer Activation System to:

We conducted this study across 8 major online grocers, identifying 4 key online shopper personas, each with detailed path-to-purchase insight covering what they THINK, FEEL, DO & WANT. We then transformed this insight into strategic opportunities and recommendations for the brand to implement and remove uncertainty.

The only place you can do all this in one place and transform insight into strategic, brand building recommendations is with the Catalyx Consumer Activation System

If you would like to know more about how you can better understand your consumer path-to-purchase at this time when it is more important than ever to do so, please click below

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