Remove uncertainty with better path-to-purchase understanding
Last week we wrote about how the shift to buying online has been huge, and is likely to be permanent. So it’s more important now than ever before to understand your consumers’ path-to-purchase.
But how can you understand how consumers both interact AND feel about your homepage, product page, filters, names and much more to get a truly holistic view of their path to purchase?
- Ask your consumer to go through a typical shopping journey capturing not only what they DO but also what they THINK and FEEL by recording them telling you why they do what they do and what influenced them (such as the information they used to help them choose)
- Video how they manipulate and navigate product pages and filters to understand the relationship between what they WANT and what they DO, and how price, brand features etc influence this
- Learn what drove their purchases by asking them to detail what positive influences pushed them to THINK and FEEL and then DO what they did, and do the same for barriers as well
- Wrap everything up with custom questions designed for deep dive discovery of your consumer to meet your specific research objectives.
The only place you can do all this in one place and transform these insights into strategic, brand building recommendations is with the Catalyx Consumer Activation System
If you would like to know more about how you can better understand your consumer path-to-purchase at this time when it is more important than ever to do so, please click below