News and views

Why you don’t need that 6-figure segmentation

Traditionally, identifying your audience and learning how to engage them has meant a big and costly segmentation piece. And in the worst cases, taking up plenty of time, and occasionally lacking the strategic recommendations that really make it of tangible benefit to your organisation. 

But what if, rather than spending hundreds of thousands to segment your audience, you spent far less budget getting a clearer picture of who consumers are and what you should do to engage them?. You could:

The quickest, easiest (and cheapest) way to achieve this is with the Catalyx Consumer Activation System. 

Here, you can engage with your audience on an individual level (but all in one place) to create hundreds of data points around what they THINK, FEEL DO & WANT from your brand, category and product. Our expert analysts will then turn that data into insights and strategic, tangible recommendations for you to take forward.

If you would like to know more about how you can gather a deeper understanding of your audience at a fraction of the cost of a segmentation, please click here for more information 

Back to more
news & views