Why you don’t need that 6-figure segmentation
How do you conduct cost effective research? Traditionally, identifying your audience and learning how to engage them has meant a big and costly segmentation piece. Additionally, in the worst cases, taking up plenty of time, and occasionally lacking the strategic recommendations that really make it of tangible benefit to your organisation.
But what if, rather than spending hundreds of thousands to segment your audience, you spent far less budget getting a clearer picture of who consumers are and what you should do to engage them? You could:
- Discover who the different consumers are by identifying what they THINK about your brand, product and category
- Hear how they FEEL differently by using system 1 response to gauge gut feel towards your brand or product before diving into a deeper discussion around why
- See how they behave differently by capturing what they DO as shoppers, their purchase habits and usage occasions
- Learn what they WANT differently by asking them to tell you their unmet needs and barriers to purchase
The quickest, easiest (and cheapest) way to achieve this is with the Catalyx Consumer Activation System.
Here, you can engage with your audience on an individual level (but all in one place) to create hundreds of data points around what they THINK, FEEL DO & WANT from your brand, category and product. Subsequently, our expert analysts will then turn that data into insights and strategic, tangible recommendations for you to take forward.
If you would like to know more about how you can gather a deeper understanding of your audience at a fraction of the cost of a segmentation, talk to us. Finally, discover our cost effective research and what we do.