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WATCH: Avoid Blind-Spots in Your Research

If we’re not capturing the full picture of what people think, what they feel, what they do, and what they want, then we have a blind spot in our insights and the business actions we take based on them. 

This is the subject of our latest presentation at Quirks Chicago, and you can unlock a viewing of the whole presentation to watch at your leisure.

We’ll use real examples to illustrate how the business decisions change when we lack one or more elements, and show how we can quickly and cost effectively ensure we get the full picture, every time.

If you would like to view, please click here.

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