Do you need to know more about Chinese consumers?
Making a move on the market leader, when that market is Chinese consumers, can be a daunting prospect for many European and North American brands.
The cultural and linguistic barriers are well known, making the Chinese consumer hard to access. And because of these barriers, knowledge of the leading brands and consumer perceptions towards them is often lacking.
But China is one of the most important consumer markets on Earth, so how do outside brands gain the right amount of information to make the right moves to break through?
To solve this challenge, you could:
- Understand the Chinese consumer. Do this via a combination of activities specifically designed to surface what they THINK about your category at large.
- Zone in on the market leader. Learn more about how the Chinese consumer FEELs about their favourite brand in their own words, through imaginative activities that personify that brand.
- Test your new concepts or build on what you already have. Hear what they WANT from a challenger, asking them to rank and rate, pin images and “play the boss”. Have them suggest what they would do to improve the concepts.
- Manage the whole process with a select team of native moderators. People who can overcome the cultural and linguistic barriers outside brands often face when researching Chinese consumers.
The only place you can combine a huge number of bespoke activities into one place, is with us. Our system is specifically designed to meet your research objectives and work with local moderators to ensure the whole thing goes smoothly is with the Catalyx Consumer Activation System.
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Catalyx is a recognized leader in Strategic Consultancy, and are well placed to give you the strategic recommendations you need to achieve your business objectives.
If you would like to learn more, please click here to request further information.