News and views

How to emerge from COVID-19 as a winning brand

Research conducted before the COVID-19 outbreak stated that brands who focus on lead generation and conversion, prioritise innovation and who aren’t scared to invest their way through hard times will come out of any crisis stronger.

And as we begin to navigate the new normal, we don’t believe that has changed. In fact, being more visible during these times will keep trust high with consumers, whereas drawing back will mean you lose out. 

To get your winning strategy right, you need to put the consumer at the heart of everything you do from now on. Meaning you’ll need to:
  • Learn what consumers THINK about your brand, product & services currently and what they think about your messaging and communications
  • Hear what they FEEL about the role you play in their lives and what emotions they have
  • Observe what they DO when they use your product and when they shop for it, via close to real life methodologies
  • Understand what they WANT from the future by mapping unmet needs and co-create the future with them
The best place to capture all this insight and have it translated into recommendations that lead you to better business results and a winning brand, is via the Catalyx Consumer Activation System.
If you would like to know more about how you could get your very own bespoke project created to answer your specific, combined objectives, please click the below to get in touch

Back to more
news & views