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The right message at the wrong time, is the wrong message

Long-term partners Catalyx and The Liberty Guild have identified 5 guiding principles for brands looking to navigate the new normal by monitoring emerging consumer changes since the start of Covid-19.

We evaluated thousands of data points from 8 studies across USA, UK and Italy running from March to May that looked across the overall threat to COVID-19, shifting attitudes to travel (as the bellwether for changing behaviours) and evolving attitudes towards advertising messages.  We learnt:

 The research is already making waves on TV as you can see here

If you would like to see the report that supports this information, or would like to know how your advertising is resonating with your own audience or how to make it resonate in future, feel free to contact us here or by clicking below. 

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