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The right message at the wrong time, is the wrong message

Long-term partners Catalyx and The Liberty Guild have identified 5 guiding principles for brands looking to navigate the new normal with the right message. By monitoring emerging consumer changes since the start of Covid-19, you can discover just this.

We evaluated thousands of data points from 8 studies across USA, UK and Italy running from March to May that looked across the overall threat to COVID-19, shifting attitudes to travel (as the bellwether for changing behaviours) and evolving attitudes towards what is the right message in advertising.  We learnt:

The research is already making waves on TV as you can see here

If you would like to see the report that supports this information, or would like to know how your advertising is resonating with your own audience or how to make it resonate in future, feel free to contact us here or by clicking below.

Let’s talk. Click here to unlock your crowd.

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