News and views

What happens after COVID-19? Putting the consumer at the heart of “new normal”

As many countries around the world are starting to review and roll back lockdown measures, the new normal is beginning to take shape. Freedoms may be slowly coming back, but what behaviours will remain, and how will they define the future?

This must now become the focus for brands as they get to grips with their new consumer. And putting the consumer at the heart of your research as you plot a new course has never been more important. 

Want to do this all in one place? The Catalyx Consumer Activation System allows you to capture what your consumers THINKFEELWANT and DO as they approach the new normal. 

If you would like to know more about how this approach can benefit your research, please email us here or click below.

Back to more
news & views