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How to talk to consumers during COVID-19

As you may know, we’ve been running a dedicated online consumer community throughout the COVID-19 outbreak and capturing the changing voice of the consumer as their lives change and a new normal sets in.

With changes in behaviour, emotion, mental health and perception of brands, we’ve been able to help our clients understand this time better, and what consumers THINKFEELWANT and DO in the new normal, such as:

To discover what brands should be saying and doing in the context of the above, our clients have engaged their consumers via a range of different activities, using the Catalyx Consumer Activation System. For example:

If you would like to know more about how the Catalyx Consumer Activation System can unlock a better understanding of your consumer perceptions, emotions & behaviours at this time, please email us here or click below to get in touch. 

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