Activating consumers in the “new normal”
A month ago, we launched the Catalyx Consumer Activation System. And since then, the world has changed dramatically in so many ways.
For our clients, the system has helped them adapt to the new normal, either by allowing them to move forward with their learning plans during current circumstances, or by allowing them to better understand how COVID-19 is impacting consumer attitudes, emotions and behaviours.
During this time of increased restrictions on the global population, the system has been used to deliver 48 studies across 14 countries in 13 languages on 4 continents. Nearly 17,000 people have engaged themselves in over 1,200 activities, delivering insight for clients that helped them meet just short of 250 individual research objectives. Such as:
- Category insight discovery via consumers imagining what they would want from a brand new DTC concept
- Behavioural-led communication testing by asking consumers how they would improve an ad to make it more engaging
- Idea territory generation via a co-creation and ideation workshop
In addition to our client work, we’ve also been running a weekly “voice of the consumer” study in the US, UK & Italy using the system to track consumers’ emotional and behavioural journey through the COVID-19 crisis: you can read more here. We’ve also just launched a dedicated Coronavirus consumer community in order to take a closer look and get inside consumers’ homes and lives to really see the day-to-day impact of coronavirus on consumers, the results of which we will share in the coming weeks.
The new normal requires that life goes on, just in different ways. If you would like to know more about how we can support you in staying close to your consumer during this new normal, then please click the below.