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4 challenges of DIY research and how to solve them

As an industry we’ve never had it so good in terms of access to our consumers, especially when considering the number of DIY tools available to us. 

But whist DIY platforms bring agility and control, they also bring challenges. Can researchers always trust the data? And how many DIY projects are really delivering benefits? 

There are 4 ways DIY research can become unstuck:

At Catalyx, we believe you should be able to get all the benefits of a DIY approach and get the deep insight and strategic brand building recommendations of a full service approach at the same time.

For example, via our approach:

If you would like to know more about how you can get the best of DIY research and agency support, then please click the below.

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