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How to build your “Total Customer” view

A recent piece from Hershey’s VP Category Management, David Nolan, explored the changing data relationship between retailers and brands. 

In short, some experts believe that as retailers become more sophisticated in gathering consumer data, it will make the brand relationship less relevant. 

However, whilst the retailers clearly are getting more sophisticated, brands can evolve their approach, and become more holistic with their insights, in order to stay relevant.

But how? We’ve helped our clients master this by using our unique approach to capture:

This holistic approach allows our clients to build their total customer view and in turn make better decisions that drive success at shelf.

If you would like to know more about how we can help you build a total customer view, then please click the below to get in touch. 

And if you are planning to visit Qual360 in Berlin on Feb 18th & 19th then please feel free to drop by our stand on either day, we’d love to talk to you!

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