How to avoid research blindspots
We believe there are four key pillars when researching your consumers. Capturing what they THINK, FEEL, DO & WANT allows our clients to fully understand their consumers and uncover key insights.
But what about when you are certain you only want to know about one area, and you feel the other areas aren’t needed?
Thanks to how we approach our clients challenges, we always try to cover off all four pillars. Because when we include them, we get key insights that we may have missed.
- Turning THINK into DO: Our global drinks client thought they had a product issue, but when we observed consumers at home we quickly realised it was a use understanding issue – the product was great!
- Turning WANT into FEEL: Rather than just asking participants what they wanted from a new grooming product in Mexico, we got them to use it for multiple days and tell us how they felt about it. This showed that whilst barriers were high, with the right opportunity, consumers would purchase.
- Turning DO into WANT: Getting participants to show us how and why they shopped in Brazil rather than just observing them at shelf, gave us a better understanding of what they wanted from potential new products
If you would like us to blend THINK, FEEL, DO & WANT to better understand your consumer, then please click the below to get in touch.