How to create packaging that works at every touchpoint
- See what consumers do by capturing in-the-moment behavioural feedback both on-shelf and from e-commerce channels, along with metrics on key performance indicators.
- See how current and new packaging is used at home via consumer-generated videos.
- Quantitatively capture what the same consumers think and feel about any issues and improvements
- Dynamically interact with your consumers to capture System 1 feedback
- Engage with them qualitatively to deep dive into what they feel to co-create compelling new claims about the new packaging
The only way you can capture all this insight in one place via smarter consumer engagement is with the Catalyx approach.
If you would like to know more about how we can help test, optimise and communicate your packaging improvements, please click the below and we’ll be in touch.