How behavioural are your go-to-market strategies?
Let’s imagine you’re planning to launch a new product into the market. You have many strategies available. You’d like to know which ones will work best not only now, but also in the future.
So, you try to understand the priorities of your target audience. You try to determine their perceptions of the concept, the differentiators and the barriers, and based on this you try to identify the best strategies for launch.
But you’re still unsure how consumers will truly react to each strategy in a real-life situation. Ideally, you’d test in a real-life environment. But with an un-launched product, what does this really mean? How can you test real consumer behaviour without letting the whole market know what you are doing?
The answer is a bespoke, interactive, direct-to-consumer (DTC) e-commerce platform. Completely yours to amend and adapt to different launch strategies, with the ability to test with different groups of consumers.
By blending consumer insight & workshops with a DTC platform test, our clients have been able to:
- Establish “golden rules” for consumers in any category
- Create new strategies for messaging including tone of voice & visual assets
- Validate & refine DTC platform for most promising options
If you would like to know more about how you can include a bespoke DTC platform to enrich your launch planning, please click below to get in touch.