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When (and how) to use consumer-centric research to increase profit

Something that is vital to a successful business is consumer research for profit. We know that consumer centric companies are more successful, and so more profitable as a result.

Where can consumers add the most value to your decision making process?

Ranging from whitespace thinking to stimuli evaluation, here are a few pointers on when to get consumers involved, as well as a little bit of advice on how to do it:

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