Catalyx Appoints Fiona McBride as Strategy & Innovation Director
We are pleased to announce that Fiona McBride has joined us as Strategy and Innovation Director.
Fiona has spent over 20 years helping clients to make better decisions for their brands through innovation and brand strategy insights and consulting, and marketing mix analytics. A process improvement specialist, she will lead the teams responsible for day to day delivery of consumer research projects and to ensure our clients receive the highest level of strategic insights and recommendations. She will be based at the UK offices.
Fiona said: Catalyx’s innovative approach to addressing client questions through crowd sourced intelligence drives truly transformational brand building insights, and I’m incredibly excited to have the opportunity to help shape the future strategy and direction of this fast-growing and dynamic company.